With the start of a new year, your company may be considering a new look, new logo, or new messaging. Something to freshen things up a bit. Sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors, and new ... Read More
Refreshing Content Marketing with Webinars
Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you ... Read More
Customer Lifetime Value: The Most Important ROI Calculation You Will Ever Use
Customer Lifetime Value (CLV) is one of those buzz terms that may make you say, “Huh?” But, it doesn’t have to be. Seemingly, everywhere we turn, the term ROI (return on investment) is discussed. In this digital age, these analytics and calculations are much more accessible than they have ever been. Almost everything can be ... Read More
Webinars are Effective for Delivering B2B Content
Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers, is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. ... Read More
Land Your Next Sale with These Five Idea-Based Tips
Idea-based sales? If your sales are growing, you may be using it without calling it that. Idea-based sales essentially means you’re not just selling without a strategy. You aren’t just opening up the phonebook and dialing without knowing anything about who you are calling or why you chose to call them. In other words, you’re ... Read More