Did things change or is that just lipstick on a pig?

With the start of a new year, your company may be considering a new look, new logo, or new messaging. Something to freshen things up a bit. Sounds exciting and could drive some new revenue opportunities. Before you get too caught up in the glitz and glamour of a new logo, new colors, and new marketing materials, stop and make sure a rebrand is the right strategy for you.