Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you ... Read More
Land Your Next Sale with These Five Idea-Based Tips
Idea-based sales? If your sales are growing, you may be using it without calling it that. Idea-based sales essentially means you’re not just selling without a strategy. You aren’t just opening up the phonebook and dialing without knowing anything about who you are calling or why you chose to call them. In other words, you’re ... Read More